One of the biggest lessons I’ve learned in the past couple of years is how important it is to be a creator, not a consumer.
We are conditioned by society to be consumers. We are fed non-stop ads on TV, billboards, social media, the radio, the internet, and pretty much everywhere else. We are taught to work work work and buy buy buy. I would guess that either you or someone you know lives a daily life similar to this:
Someone exhaustedly gets out of bed every morning after hitting snooze several times on their iPhone alarm. They brew a cup of coffee in their fancy coffee maker. They put on their name-brand clothes and shoes. They walk out of their house and hop in their car—both of which they still owe money on. They fight traffic on their way to work, still half asleep. Then they sit at work, watching the clock, waiting for lunchtime so they can sit on their phones and catch up on the morning’s social media. Then they suffer through the afternoon until 5pm rolls around. They leave work, fighting traffic once again. Maybe they pick up some fast food on the way home. They get home, kick off their shoes; it’s finally time to relax. They watch TV and play on their phones until they look up and see it’s already 10pm. Time for bed!
Aaaaaand repeat.
Although this hypothetical day might be a bit exaggerated, it isn't far from the truth for most Americans. Did you notice how during that hypothetical day, there were exactly zero minutes spent on production or creation?
It was all consumption. Food, entertainment, transportation, bills.
It’s imperative to flip this script.
What if you started your day by jotting down some thoughts and ideas into a journal? Boom. You’re already creating something. Then when you get home from work you immediately take action on some of those ideas and start bringing them to fruition. Maybe you start building a website for your business (which is so easy to do nowadays). Or maybe you start building prototypes or designing new products or honing a service you’ll be selling. Perhaps you send emails to potential clients and customers.
This all involves creating, not consuming.
By ditching the consumer mindset and focusing on creation, you are telling your subconscious to be in creativity mode.
Once you do this, you will constantly be thinking of the next great invention. You will also save money because you are wary of falling victim to incessant advertising.
After all, creation is what makes us human. For thousands of years, human beings have been creating and refining things and ideas.
Today I challenge you to tap into your human instinct and create more than you consume.
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